Bringing Back the Ballyhoo!

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One of great things about the yesteryear of movies was the ballyhoo. It would start with outlandish claims about their productions (that I don’t think anybody actually believed…or did they?) and continue through until the film was unleashed. One of the great things that was part of that was promotional items. It might be something as simple as issuing official barf bags to the patrons when they came in since the movie would most likely upset their stomachs! They issued cheap wedding rings to people that came to see Brides of Blood at the drive-ins. Or any number of things if you were going to see a William Castle film, from ghost viewers to punishment polls, it was all part of the fun and making the movie going experience even more fun and memorable. These were just for the theaters and drive-ins either, but when the VHS market hit, video companies were continuing this trend, with box cutters to promote the film Blood Cult, a shovel shaped pen and notepad for Burial Ground, and so much more. Unfortunately, those days are long gone. Or at least I thought.

SChangelingBallome companies are working hard to keep that spirit alive and one of them is Severin Films. Lately, they have been knocking it out of the park and taking promo items to a new level. When they released The Changeling (1980), one of the best ghost stories ever committed to film, they put out a replica of the little rubber ball from the movie, which was used during one of the creepiest parts of the film. When they release The Horror of Party Beach (1964), they put out an inflatable beach ball, of course! Nothing over the top, but just cool little promo items. It is these little items like this that just add another little nice touch to the already incredible job they are doing by putting out a spectacular edition of the movies on Blu-ray! 

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Severin Has a Beach Party!

Horror-Of-Party-Beach_BluNot sure whoever the geniuses are at Severin, I would like to officially commend them! As a sucker for good old fashion promo items, I was thrilled when they announced they were releasing a little rubber ball promo item with their release of The Changeling. Really reminds me of the good old days of movie promotions. And now, not only are they releasing the hilariously fun The Horror of Party Beach (1964), but you can get your own Horror of Party Beach official Beach Ball!!!

This film is one that I saw as a youngster on TV the first time, on some Saturday afternoon screening, since you couldn’t pass up that title! You can never forget seeing that monster for the first time, as it crawls up the rocks towards that girl. Cheesy? Sure. Silly? Maybe. What do you expect from a movie that cost $50,000 and was shot in two weeks? But it sure is a lot of fun and I think is still a great way to spend 90 minutes.

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