Bringing Back the Ballyhoo!

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One of great things about the yesteryear of movies was the ballyhoo. It would start with outlandish claims about their productions (that I don’t think anybody actually believed…or did they?) and continue through until the film was unleashed. One of the great things that was part of that was promotional items. It might be something as simple as issuing official barf bags to the patrons when they came in since the movie would most likely upset their stomachs! They issued cheap wedding rings to people that came to see Brides of Blood at the drive-ins. Or any number of things if you were going to see a William Castle film, from ghost viewers to punishment polls, it was all part of the fun and making the movie going experience even more fun and memorable. These were just for the theaters and drive-ins either, but when the VHS market hit, video companies were continuing this trend, with box cutters to promote the film Blood Cult, a shovel shaped pen and notepad for Burial Ground, and so much more. Unfortunately, those days are long gone. Or at least I thought.

SChangelingBallome companies are working hard to keep that spirit alive and one of them is Severin Films. Lately, they have been knocking it out of the park and taking promo items to a new level. When they released The Changeling (1980), one of the best ghost stories ever committed to film, they put out a replica of the little rubber ball from the movie, which was used during one of the creepiest parts of the film. When they release The Horror of Party Beach (1964), they put out an inflatable beach ball, of course! Nothing over the top, but just cool little promo items. It is these little items like this that just add another little nice touch to the already incredible job they are doing by putting out a spectacular edition of the movies on Blu-ray! 

Anthro-PlushThen with their release of the notorious Italian gut-muncher Antropophagus (1981), they did something that I could never had imagine would happen…but make a plush figure out of the title character, even having it chomping on his own guts from the famous scene in the movie. Who would ever of thought something like that would ever exist?

But they didn’t stop there! When they put out there Blood Island box set, they filled with a ton of great little extras, like a map of Blood Island, swizzle sticks, coasters, and pins, not to mention a limited edition mask of everyone’s favorite chlorophyll monster!

So we give a huge round of applause to David Gregory and Severin to continue to up the ante when it comes to putting out something more than just movies, but making the whole thing a lot more fun and exciting. Keep up the great work.

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